How AI and Machine Learning Can Change Audience Targeting
Maybe you’re hearing a lot about machine learning or deep learning, or reading articles about artificial intelligence (AI), and you’re wondering what this really means for business. The rapid progress that the data scientist community is making on machine learning and AI will change the ways that we do business forever — and that’s going […]
2018 Digital Planning for Local Businesses in Northern Virginia
The end of the year is a busy time for any company — and that’s definitely true down by the nation’s capital in Northern Virginia, where the Christmas season supercharges the usual flood of consumer traffic and ramps up activity in preparation for the new year. With that in mind, how do local businesses gear […]
Glitzy, But Not Trashy — Balancing Page Sophistication and Load Performance
Companies want their websites to be attractive and engaging to web users. They often feel that adding a lot of neat visual features and other extras is going to help accomplish this goal. But in reality, there is a careful balancing act to be achieved here. Too much of this stuff can clutter a website […]
What do you do about SEO when Google algorithms have changed?
Over the last few years, many business owners have been pretty confused about how to tackle online marketing — and we’re not surprised. The average business owner faces a real uphill battle in understanding how quickly changing Google algorithms have affected page ranking and visibility for online efforts. History of Google Changes Google’s algorithm changes […]
Telling a Relatable Story
In the online marketing world, it’s tough for companies to stand out. In many industries, competitors are elbow to elbow — not only on the street, but also on the Internet, where millions of users type in the same keywords to look for product or service providers. How Do You Beat These Online Marketing Blues? […]
It’s All About Pictures
They say that a picture is worth a thousand words — and while things tend to work a little differently on the web, images are still important. It’s true that online text is the meat of what web users interact with. In some ways, photos are just window dressing. But the quality of photos that […]
URL: Why Does It Matter for Your Business?
Lots of smart business leaders know that a website URL can have a big impact on customer response. It’s important to have a domain that is easy to spell, that sticks in the viewer’s mind, and something that’s easy to navigate to. But beyond that, there are other questions about domain name purchases that can […]
Three Useful Types of Audience Targeting
Is your business doing a good job of reaching out to specific customers, or just putting out a generic message on the web, hoping that people show up? The idea of tailoring a message to a customer is extremely important today, as businesses do a lot more with valuable business intelligence that they get through […]
Thought Leadership is Real
What do companies do nowadays to make their web sites stand out from others? What’s the real “secret sauce” in web design? Many business leaders are convinced that new forms of data visualization are the way forward. They believe in the power of flash animation and infographics. It’s true that the visuals and classy themes […]
Is Bounce Rate Bothering You?
What is a bounce rate, and why should you worry about it? The bounce rate is one of those very important metrics for your website performance. A bounce is a single-page session on your site. In Google Analytics, a bounce is calculated when a user opens a single page on your site and then exits […]