Content Quality Matters – Investing in Original Marketing Materials
Take any market or industry, and go through the web looking at a collection of company web sites. You’ll almost always find a wide spectrum of efforts — while some companies will put a lot of value into their web footprints, others will not. This online investment is a big part of what separates the […]
Blogging: The Smart Way to Market Your Local Business
Local businesses are always challenged by the fundamental question — which digital channels should I use to reach out to new customers? There are a lot of different ways to structure a company’s online footprint, but one of them that’s become extremely popular is content blogging. Think about it — when people go online to […]
Digital Marketing for Local Biz | What Works?
Local small businesses can really profit from good digital marketing. E-commerce may have started with large shopping portals and mega chains, but it’s making its way to Main Street. Nowadays, so much of what people buy gets bought over the web that small businesses almost have to invest in good digital marketing to survive. Customers […]
Highlighting People and Processes
“What are the biggest elements of your business? Probably the people you employ, and the processes that they work on every day. Promote both of these with a full-featured web site that really makes your company look good….” A good web site should really represent your company well, and make everything that’s involved in your […]
Increase Web Traffic with a Blog
Want to add one of the first critical ingredients to SEO (Search Engine Optimization) and web visibility success? Make sure your web project has a blog. That’s right, one of the first primitive efforts at online content distribution is now a major part of almost any corporate web site across many different industries. Why? Because […]
Password Security – Keep It Complex!
Are you a serious risk for account piracy? If your passwords are things like “1234,” words like “password,” or simple things like your first or last name, you could be at the front of the line for all kinds of hacking and phishing that can easily get into your accounts and wreak havoc there. Security […]
Keep Refreshing Your Site All Year Round
Lots of us have had that heavy feeling – sitting around the holiday dinner table. You’ve simply eaten too much. You feel like you can’t take another bite – or another step. You’re done for the day. Time to go crawl into bed. The Internet can be like that. Dense sites with too much topical […]
Sites as Good as Your Brochures
Lots of companies spend big money on print media, from brochures to full-sized mailers, but their sites just don’t look quite as good, they don’t have that pizzazz. Get the best “glossy” high-design web site quality from WebSubstance –> This is so true and a lot of stuff will go online so the company needs […]
A Few Reasons to Update Your Portrait
Some companies invest in professional portrait services or other photography services, and that’s a good idea. Not having this kind of photography on a web site can create a poor impression. But there’s another issue: companies can end up using these images long past their expiration dates. Here are some of the best reasons for […]
The Reader’s Eye
One of the big principles that researchers are looking at in the technology world involves how people perceive things, how they receive images to the brain and how they process different kinds of information. Groundbreaking research is showing us much more about how the human brain works, and that’s playing out in many different fields. […]
